LIKE DIVA TIPS TO INCREASE YOUR ENGAGEMENT ON FACEBOOK
Even though Twitter and YouTube are large social media networks, Facebook provides a marketing ecosystem that is multi-media rich and broad. There are literally tens of thousands of apps that can assist business with marketing on Facebook. It’s amazing how ingrained Facebook has become in our lives, personally and professionally; as
consumers and as individuals.
When a business doesn’t have a website, it’s surprising, but when it doesn’t have a Facebook page, it’s straight up dumbfounding. Facebook pages, like most social media profiles, are free, easy to set up and use, and to a degree, level the competitive playing field for businesses. Facebook is simple, you update your wall and people will flock to your page and respond, right? That is the dream that every business owner believes before they get started; or that is what they’ve learned from people who claimed to be ‘experts’ in this field.
Wondering how you can better engage with your fans?
Making small changes to what and how you post can help your Facebook updates generate clicks, likes, and comments and share as well.
Show Your Personality– You should show your real profile what you do and what business in you are.
Post Catchy Shareable Content – Always create awesome content that should be relevant.
Post Updates Regularly – Always update the post regularly when most of the people online so they can engage with them.
Promotion Of Your Posts – Facebook’s post promotion allows you target your audience by a number of different characteristics including: Location, Job Title, Age, Gender, Interests, Behaviors.
Share Photo In Comments – According to survey photos get 53% more likes, 104% more comments, and 84% more clicks on links than text-based posts.
Always Ask Questions In Posts – Facebook is all about having a two-way conversation with your prospects and customers. Asking questions is one of the easiest and most effective ways to increase Facebook engagement and gain valuable insight from your audience.
Post Images With Content – Include an image, video, or even gif in every post! These visual aids will grab your audience’s attention more effectively than text alone would in a news feed.
Timing – Not getting the engagement you want on your Facebook posts? Try publishing content outside business hours, such as in the evenings and on weekends. Publish when more of your audience is online. Timing is extremely important when it comes to posting on any social networks. Imagine updating your wall post when everyone is at work or when they are sleeping. It would be better to post after work or when people are in transit. These are the times that people are most likely to check for updates on their social network accounts.
Go Facebook Live Regularly – One way to incorporate more video is to use Facebook Live regularly on your page. Start with doing one live broadcast a week. Ideally, plan your broadcast ahead of time to get the best results.
Engage With Other Brands – There’s no rule that says you need to limit your Facebook efforts to your own page. Wander the social landscape, post to other pages, and engage with brands when there’s synergy and a shared audience.
Share Industry Hot Topics – Even your most loyal fans are interested in more than just your business. Sharing big news from your industry will show your fans that you’re not focused solely on promoting your business; you want to keep them informed about current topics. They’ll appreciate and respond to that.
Respond to Every Comment – If you receive comments from your fans but fail to respond or acknowledge them, they’ll notice and stop engaging with you. It only takes a few minutes throughout the day to monitor your social activity and make a few quick or witty responses to fans who comment.
Host Contests – Contests are another great way to increase Facebook engagement because not only does this reward loyal fans, but also it creates excitement and will get users to
visit your Facebook page frequently to check if they have won.
Shorten Your Posts – Don’t turn your Facebook page into the company blog. People don’t go on Facebook to read long form content. Make your posts short and sweet.